VoterPal

Simplifying Voter Registration

VoterPal simplifies the registration process for all U.S. citizens. The app makes filling out a form on a mobile device quick and painless, so no one gets discouraged from completing it.

Boosting Engagement

After scanning your driver’s license (or manually filling out a form), just hit send. Minutes later you'll receive a PDF with your voter info filled in. Print out, mail, and you’re done. The form automatically reflects the registration rules of your selected state.

VoterPal encourages individual users to register friends, and organizations can use the app’s Event Mode to keep count of how many people they’ve registered.

QR, QA, and Friction

Integrating a QR code scanner into the app required dedicated QA. In most cases, the information on a driver’s license was written down, then manually entered into a DMV computer. Everything in a QR code is taken from that process, so it’s essential to ensure that the flow of data is accurate, easy, and secure.

The biggest problem to solve? Removing friction from the traditional process. A long-term goal of the app is to remove the need for print/mail registration, which is being used in some areas as a voter suppression tactic. We implemented analytics to understand points of friction and drop off points in the registration funnel, then used that data to refine the UX.

Strategy and Nuance

VoterPal offers a visually-rich user experience, full of custom illustrations and nuanced, thoughtfully-researched UX.

The app can recognize a preference, send emails, and produce registration forms in Spanish. We executed end-to-end internalization of the app, not just translated text.

Implementation of push notifications was a strategic part of the build. Notifications help build an “evergreen” community that stays up-to-date with Voto Latino’s efforts before, during, and after the election cycles.

20k

registered voters in the 2018 elections

2

languages

The flow of data is accurate, easy, and secure